Orlando, Fla. – (September 1, 2011) – CiCi’s Pizza of Tampa Bay, a franchisee with 7 units in the Tampa, Florida market, has leveraged Sundrop Mobile Loyalty to reverse a double-digit year-over-year negative sales comparison trend. In addition, within the first five weeks of the roll-out, the franchisee enrolled more customers in its mobile loyalty program than they had in 18 months of promoting their email-based program.

“Consumer acceptance and participation in the program has been so strong in our market that during the testing period we have already turned our double-digit negative sales to almost flat and in some cases positive sales.” says franchisee Lisa Bertrand. “The beauty of the Sundrop Mobility Loyalty system is that it can be rolled out system-wide immediately because it can be done through POS integration, which greatly simplifies in-store operation of the program while encouraging very high participation rates.” In all 7 stores, Sundrop collaborated with CiCi’s POS provider R-Stream to seamlessly integrate the loyalty program into the customer check-out process, then used R-Stream’s above-store analytics combined with Sundrop’s closed-loop marketing system to track the precise impact of the program on same-store sales.

“What’s truly remarkable about the CiCi’s of Tampa Bay roll-out is the market demographic, which skews much older than most other market areas,” said Travis Priest, CEO of Sundrop Mobile. “While CiCi’s does have a strong presence with younger families, we’ve demonstrated conclusively here that our mobile and social loyalty program can even produce dramatic results for demographics that are not typically considered strong users of mobile and social media.”

Sundrop Mobile Loyalty replaces plastic loyalty cards with customers’ mobile phone numbers. Merchants can focus solely on registering customers into their loyalty program at the point of purchase, while Sundrop manages the remainder of customer data collection. In addition to collecting customers’ mobile numbers, Sundrop automatically connects businesses with their customers via Facebook and Twitter, and collects email addresses, which enhances email-based programs.

The CiCi’s deployment adds to Sundrop’s list of successes with its mobile and social loyalty program in the pizza segment, which includes generating the highest single-day sales ever for a Little Caesar’s franchisee earlier this year. Sundrop’s solution regularly helps operators generate opt-in marketing databases that are 6 to 10 times the size of email and text messaging databases compiled through conventional registration methods – usually in about 90 days.

About Sundrop

Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program, uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign.