Orlando, Fla. – (May 20, 2011) – Sundrop is pleased to announce that Tim Kinsella, former Executive Vice President, Sales and Marketing at Merchant Link, has joined Sundrop Mobile as Executive Vice President of Sales.

With more than 20 years of experience in the hospitality and technology industries, Mr. Kinsella brings an extensive track record of success in revenue and margin growth, operations, finance and organizational leadership. He began his career in the restaurant & lodging industry in food and beverage operations and sales. His technology career began at Newmarket International as Director of Sales & Marketing for Destination Products. During a 6 year run with MICROS Systems Inc, Mr. Kinsella served as General Manager of OPUS 2 Revenue Technologies and as President/COO for Hospitality Solutions International. Just prior to joining the Sundrop Mobile team, Mr. Kinsella was EVP, Sales & Marketing for Merchant Link. During his 4 year tenure, Merchant Link experienced dramatic growth, during challenging economic times, due to Mr. Kinsella leading his team in landing Fortune 500 customers and by building and maximizing strong partner relationships with industry leaders such as MICROS, Panasonic, Agilysys and Squirrel. Mr. Kinsella holds a Bachelor’s of Science Degree from the University of Nevada, Las Vegas Hotel School.

The addition of Mr. Kinsella complements the Sundrop management team, which includes Lee Harville, Vice President of Channel Sales and Travis Priest, CEO. Mr. Harville, a veteran of the POS industry, has over 30 years of sales, marketing and business development experience. Mr. Harville has spent his career as a POS reseller, and in the sales and marketing divisions of Aloha Technologies, Radiant Systems, Sharp Electronics and BlueStar. Mr. Priest, an experienced entrepreneur, previously co-founded URLabs in 1996, which Symantec Corporation (NASDAQ: SYMC) acquired in 1999 for an undisclosed sum.

About Sundrop

Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program, loyalTXT™, uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign. www.sundropmobile.com