Orlando, Fla. – (March 30, 2011) – Sundrop Mobile has closed $900,000 in Series A funding from one investor, Vocap Ventures. The funds will be used to expand Sundrop’s sales and marketing efforts.

Sundrop is a mobile loyalty provider enabling merchants to run fully data-driven customer loyalty programs where never before practical. Sundrop delivers the social POS: a turn-key mobile loyalty solution for small business to capture complete customer data; enable multi-channel outbound communication via text, email, and voice broadcast; single-use coupon redemption for ROI measurement; and, social media integration for new customer acquisition by leveraging a business’s existing customer base.

Key to Sundrop’s expansion strategy includes tight integration with Point of Sale software makers and partnership with their Value Added Resellers to resell Sundrop’s mobile loyalty solution to their POS-using merchant customers. Over the past nine months, Sundrop has integrated with or has integrations in progress with a majority of the top Point of Sale providers in the hospitality industry, giving Sundrop wide coverage for solution deployment and access to a growing reseller base.

Sundrop’s platform has delivered early customer successes, including helping one Little Caesar’s franchisee produce the highest single-day sales ever and another independent business owner build an opt-in loyalty marketing database of over 6,500 members in just 5 weeks. Sundrop’s mobile loyalty program helps merchants quickly and cost-effectively build customer databases for ongoing marketing.

About Sundrop

Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “social POS.” Sundrop operates an automated, “card-less” mobile loyalty program, loyalTXT, that uses a customer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces businesses to their customers by providing the infrastructure and expertise that empowers merchants to reach their customers via mobile, email, social media, and location-based marketing — anytime. Sundrop helps businesses become mobile, social, and local. www.sundropmobile.com