Contact:Media Relations
Sundrop Mobile, Inc.
(866) 273-2661
press@sundropmobile.com

Orlando, Fla. – (September 20, 2011) – Today, Sundrop Mobile announced the integration of its Mobile Loyalty solution into Microsoft Dynamics Retail Management System (RMS), heralding Sundrop’s entrance into the retail market. This integration allows retailers using the RMS point of sale system to operate Sundrop’s mobile and social loyalty program complete with customer purchase tracking, individually keyed coupon validation, closed-loop marketing services, and SKU-based data collection after every transaction.

In cooperation with POS Unlimited, an Atlanta-based value-added reseller for Sundrop Mobile, Sundrop has secured its first multi-unit customer for the solution: a 5-unit beauty supply retailer based in the Atlanta area. “We’re excited about running Sundrop Mobile loyalty in our customers’ stores; we anticipate seeing Sundrop’s same high participation rates, viral social expansion, and positive consumer response as they generate in restaurant environments, “ says Tae Kang, President of POS Unlimited.

“After our demonstratable success in the hospitality vertical, expansion into specialty retail is a logical next-step for Sundrop,” says Travis Priest, Sundrop CEO. “Not only do many of our existing channel partners serve multiple verticals, but our solution fills a void for mobile- and social-based loyalty programs in specialty retail. Collection of SKU data with the transaction enables us to offer manufacturer-sponsored loyalty programs that are particularly easy for retail outlets to administer using our platform infrastructure.”

Sundrop Mobile Loyalty removes the friction of loyalty participation for the merchant and the customer by replacing plastic loyalty cards with customers’ mobile phone numbers, dramatically boosting participation while eliminating merchant administration. This drives customer engagement which in turn boosts top line revenue. Merchants can focus solely on registering customers into their loyalty program at the point of purchase, while Sundrop manages the remainder of customer data collection. In addition to collecting customers’ mobile numbers, Sundrop automatically connects businesses with their customers via Facebook and Twitter, and collects email addresses, which enhances email-based programs.

About Sundrop

Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program, uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign.

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