Orlando, Fla. (November 10, 2011) – Sundrop Mobile announced today that it has released its integration for StoreNext’s ISS45 retail grocer Point of Sale (POS) system, allowing grocers to modernize their customer loyalty programs with mobile and social media.

Sundrop Mobile Loyalty simplifies in-store registration by allowing consumers to register for the grocer’s loyalty program by simply keying in their mobile number during the transaction. Sundrop Mobile Loyalty then leads the consumer through a quick registration process that leverages social login via the consumer’s mobile device, providing simplicity and convenience for the customer and rich data analytics and customized marketing capabilities for the grocer.

Once registered, the grocer can leverage Sundrop Mobile Loyalty to deliver targeted offers directly to their customers’ mobile devices based on each customer’s purchase history, social graph and advocacy, and other data. Consumers receiving these personally-customized offers can attach them to their mobile loyalty card to have them automatically added to their ticket during checkout.

Sundrop’s first installation at Checkers grocery store in Lawrence, KS, is part of the Give Back community-wide coalition loyalty program. The integration streamlines in-store operations, allowing consumers to easily join the program during checkout, earn points at Checkers and any of the other 75 participating merchants, and redeem accumulated stored value credit anywhere in the Give Back network, including directly through Sundrop’s StoreNext ISS45 integration. “Checkers is a high-volume local grocer and a cornerstone member of Give Back. Having Sundrop Mobile Loyalty integrated so seamlessly into the grocer’s POS boosts participation and greatly simplifies the entire operation,” says Constance Wolfe, the program’s founder.

About Sundrop

Sundrop Mobile is a marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign.