Orlando, Fla. – (May 5, 2011) – – Sundrop Mobile is pleased to announce the integration of its loyalTXT mobile loyalty solution with Dinerware POS has been certified by Dinerware.

Sundrop’s loyalTXT operates as a “card-less” mobile loyalty program, replacing plastic loyalty cards with customers’ mobile phones and text messaging. With loyalTXT, a merchant focuses solely on registering customers into the loyalty program at the point of sale, and loyalTXT manages the remainder of the program: complete customer profile registration, social media connection, and reward distribution. loyalTXT is easy to use, operationally efficient, and cost-effective, allowing business owners to effortlessly build a complete customer database for outbound text, voice, email, and social media marketing.

Dinerware’s loyalty API allowed Sundrop to tightly integrate loyalTXT into the point of sale, seamlessly fitting into its operation. At the end of every transaction, the POS operator is automatically reminded to prompt the customer to join the merchant’s loyalty program – a task often forgotten by busy staff members during the check-out process. The integration also offers simple, single-use coupon redemption and tracking. With Sundrop’s loyalTXT, Dinerware POS becomes the ideal “Social POS” for merchants to track and engage with their customers, with complete ROI reporting of every campaign.

Peppermints, a self-service frozen yogurt operator, agreed to beta test the integration in their store. Because of the tight integration with Dinerware and the simplicity of the system, Peppermints was able to build an opt-in loyalty database of more than 6,400 customers in just 5 weeks while generating over $2,700 in incremental social media revenue alone. See the full case study at: /index.php/case-study-peppermints/

Jeff Riley, Dinerware CEO, said, “Our integration with Sundrop Mobile demonstrates our commitment to supporting our customers’ social marketing efforts. We’re excited to see many more of our VARs and clients experience the same stellar results as our beta customers already have.”

About Dinerware

Dinerware provides restaurant (point of sale) systems to fine dining, cafes, nightclubs, bars, fast casual, counter service, QSR (quick serve), hotels, casinos, golf courses and wineries. Headquartered in Seattle, Washington and sold worldwide, Dinerware provides intuitive systems for the hospitality industry. For a free trial download, visit http://www.dinerware.com or call (866) 346-3792.

About Sundrop

Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program, loyalTXT™, uses a consumer’s mobile number as their “loyalty card,” text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign. www.sundropmobile.com