Archive for the ‘Loyalty Insights’ Category
Drops of Thought on Small Business Saturday
Small Business Saturday 2011
Since we have many small businesses using Sundrop Mobile's services (just last week we announced Zinga Frozen Yogurt's adaption of our mobily loyalty program ..
Making Your Mobile Loyalty Program Work, Part Three: How to Call Your New Customers to Action
You've hired a strong, reliable team and built rapport with your customers. Now it's time to call your new customers to action by asking for their mobile numbers to get your mobile loyalty program moving. Though customers from all generations are important to reach out to, Millennials, also known ..
Making Your Mobile Loyalty Program Work, Part Two: How to Build Rapport with Your Customers
Now that you’ve hired a strong team to support your business, a powerful connection with your customers is next. In a recent survey featured by Loyalty360, 32 perce ..
Making Your Mobile Loyalty Program Work, Part One: Hiring the Right Employee
In networking, there's a saying that "you are only as good as your last mile." In other words, you can create the greatest application, website, or program in the world, but if a user's internet connection dies, your great idea is like a tree falling in a forest. Who's around to hear it?
..Starbucks Record Q3 with Mobile Loyalty + Payment
Starbucks just released its fiscal Q3 financial results. The following is a direct quote from their CEO (archived on Seeking Alpha) about their mobile loyalty and pa ..
Death Knell for Loyalty Cards
An article in Business Solutions Magazine titled The Implications of Google Wallet caught my attention today. The author (an informed source, being the SVP of Advanced Solutions and Innovations o ..
Pipeline Processes
At my first start-up, someone came up with the phrase "Focus and Excel." We found we had the capabilities to do so many different things that we needed to remind ourselves to stay focused on doing just one. Confucius said it more eloquently: "man who chases two rabbits, catches none." Today's comme ..
The 80/20 Rule: Don’t Reward Your Best Customers
The nice thing about airplane rides without on-board WiFi is that busy entrepreneurs can think without interruption for awhile. With enough horizontal space between exit row seats that a laptop will fit comfortably without having to fold my arms in an uncomfortable position vaguely resembling tho ..
Social Loyalty & Non-linear Consumer behavior
As I mentioned in my first entry, version 2 of our dashboard has presented us with numerous learning opportunities. We’ve worked to expand our infrastructure to help businesses measure customer acquisition and ongoing activity segmented by marketing source, and this effort has revealed some int ..

Keep in Touch