Archive for the ‘Loyalty Insights’ Category

Drops of Thought on Small Business Saturday

Posted in Loyalty Insights on November 16th, 2011 by tlpriest

Getting prepped for Small Business Saturday (Nov. 26)? We are too. Lately we've been discussing the importance of a strategy for businesses - like implementing a mobile loyalty marketing program and social media engagement -  and how more and more customers, bloggers, and business folks ar ..

Small Business Saturday 2011

Posted in Loyalty Insights on October 25th, 2011 by tlpriest

Since we have many small businesses using Sundrop Mobile's services (just last week we announced Zinga Frozen Yogurt's adaption of our mobily loyalty program ..

Making Your Mobile Loyalty Program Work, Part Three: How to Call Your New Customers to Action

Posted in Loyalty Insights on October 13th, 2011 by tlpriest

You've hired a strong, reliable team and built rapport with your customers. Now it's time to call your new customers to action by asking for their mobile numbers to get your mobile loyalty program moving. Though customers from all generations are important to reach out to, Millennials, also known ..

Making Your Mobile Loyalty Program Work, Part Two: How to Build Rapport with Your Customers

Posted in Loyalty Insights on October 3rd, 2011 by tlpriest

Now that you’ve hired a strong team to support your business, a powerful connection with your customers is next.  In a recent survey featured by Loyalty360, 32 perce ..

Making Your Mobile Loyalty Program Work, Part One: Hiring the Right Employee

Posted in Loyalty Insights on September 24th, 2011 by tlpriest

In networking, there's a saying that "you are only as good as your last mile." In other words, you can create the greatest application, website, or program in the world, but if a user's internet connection dies, your great idea is like a tree falling in a forest. Who's around to hear it?

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Starbucks Record Q3 with Mobile Loyalty + Payment

Posted in Loyalty Insights on August 2nd, 2011 by tlpriest

Starbucks just released its fiscal Q3 financial results. The following is a direct quote from their CEO (archived on Seeking Alpha) about their mobile loyalty and pa ..

Death Knell for Loyalty Cards

Posted in Loyalty Insights on July 15th, 2011 by tlpriest

An article in Business Solutions Magazine titled The Implications of Google Wallet caught my attention today. The author (an informed source, being the SVP of Advanced Solutions and Innovations o ..

Pipeline Processes

Posted in Loyalty Insights on July 5th, 2011 by tlpriest

At my first start-up, someone came up with the phrase "Focus and Excel." We found we had the capabilities to do so many different things that we needed to remind ourselves to stay focused on doing just one. Confucius said it more eloquently: "man who chases two rabbits, catches none." Today's comme ..

The 80/20 Rule: Don’t Reward Your Best Customers

Posted in Loyalty Insights on June 28th, 2011 by tlpriest

The nice thing about airplane rides without on-board WiFi is that busy entrepreneurs can think without interruption for awhile. With enough horizontal space between exit row seats that a laptop will fit comfortably without having to fold my arms in an uncomfortable position vaguely resembling tho ..

Social Loyalty & Non-linear Consumer behavior

Posted in Loyalty Insights on June 23rd, 2011 by tlpriest

As I mentioned in my first entry, version 2 of our dashboard has presented us with numerous learning opportunities. We’ve worked to expand our infrastructure to help businesses measure customer acquisition and ongoing activity segmented by marketing source, and this effort has revealed some int ..


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