Sundrop Mobile Produces Highest Single-Day Sales Ever for Little Caesar’s Pizza Franchisee

A Little Caesar’s Pizza franchisee located in Vero Beach, Florida used a multi-channel messaging strategy including voice and text broadcast messages to loyalty members which resulted in the store’s highest single day sales ever for the location.

Need

A loyalty solution with multiple messaging options including, text, voice and email, to alert customers who have opted-in of events, specials and exclusive content.

Solution

After rapidly building a large opt-in loyalty database over 7 weeks, the store implemented a multi-channel messaging strategy, starting with an SMS text broadcast sent on Tuesday, February 22, 2011, followed by a pre-recorded voice message that was delivered using Sundrop’s integration with Twilio at 10 AM on Wednesday, February 23, 2011.

The key to the success of the program was the rapid database build using Sundrop Mobile Loyalty, combined with text and voice broadcasts that drove stellar results. With unique coupon codes generated in the text broadcast and a group coupon code in the voice broadcast, Sundrop’s platform was able to individually track every customer and report redemption rates, opt-out rates and revenue generation tied directly to the campaign.

Conclusion

As early as 11:30 AM on February 23, 2011 customers began pouring into the store to redeem their text and voice coupons, and by that evening the store had amassed its highest day of sales ever.

Store owner, Boban Abbate said, “Customer response was overwhelming and the results were spectacular. We’re continuing to grow our database rapidly with simple in-store registration and can easily use Sundrop’s dashboard to push out text, email, voice and social media communications anytime.”