Sundrop Mobile builds 6,452 member mobile customer database for North Carolina yogurt shop in 5 weeks.

The Numbers
Location: Greenville, NC

• 5 week membership count: 6,452
• 5 week social media reach: 321,187
• 5 week social media revenue: $2,711.98

A Sundrop Mobile client, Peppermints, an independently owned self-serve frozen yogurt shop located in Greenville, North Carolina, offers a variety of flavors and toppings. Customers serve themselves frozen yogurt and can then add toppings before weighing and paying a set price per ounce.

As a new store, this client was looking for an easy way for the store staff to build a large, opt-in customer database of mobile numbers and email addresses for recurring marketing.

Need
Initial marketing costs for a new business can be high. This client recognized that to maximize their marketing dollars, they needed to collect data at the point of sale on every customer that visited the store during their opening weeks.

Solution
The store built this remarkably large customer database in such a short period of time as a result of Sundrop’s close integration with their Dinerware Point of Sale System. This integration reminded store staff at the end of every transaction to promote the loyalty program, and customers that wanted to join simply provided their 10-digit mobile number when they paid for their purchase. Because Sundrop’s loyalTXT mobile loyalty program is “card-less,” requiring no effort on the part of the customer other than providing their mobile number, participation rates were very high.

When the customer’s mobile number is entered into the POS system, the customer immediately receives an SMS text message welcoming them to the Peppermint’s rewards program, beginning the process of collecting the remainder of the consumer’s contact information and building a complete customer profile.

As a part of data collection process, customers have the option for a Facebook connection with Peppermint’s through the loyalty program. When the customer connects, loyalTXT automatically creates Facebook entries, sharing their rewards and offers for their friends. These Facebook referrals led to quick database growth for the yogurt shop. In just five weeks, the yogurt shop was able to definitively tie more than $2,700 of revenue from social media with the ROI result tracking provided by loyalTXT.

By providing an automatic prompt, the Dinerware integration ensures that store staff members are properly promoting the program in store. It also provides tracking of every marketing-related dollar through the system to give real ROI results.

Conclusion
Shawn House, owner, said, “Because of the certified Dinerware integration, I have had stunning success with loyalTXT. It has been easy for my staff to grow a large customer database. I’m pleased they are prompted with every transaction which causes them to never forget to ask our customers to join our loyalty program.”