A Sundrop Mobile client, Status Liquors, sells a wide array of beer, wine, spirits and mixers. Located in the heart of Tallahassee, Florida, Status Liquors has experienced a 91% opt-in rate to their reward program by using Sundrop Mobile Loyalty as a means to build a customer database quickly.

Need

Status Liquors wanted an easy and cost-effective way to notify customers of in-store promotions and other company events. Status Liquors was also looking for a loyalty and reward solution that is POS-integrated, has a simple and fast sign up process, and is easy for customers to participate.

Solution

The mobile technology provided by Sundrop is ideal for loyalty and reward programs. Because there are no cards to carry, consumer participation in Sundrop’s mobile loyalty solution is very high, particularly when compared to traditional card-based programs. Once the customer’s mobile number is entered into the POS, the merchant is “hands-off” for the rest of the program, making it operationally easy to implement in the store. Customers complete registration, providing a full data profile and social media authorization, via text and email when it is convenient for them. This speeds up the initial in-store registration process. Because of the ease of the initial registration the business owner is able to build a large database quickly with customers who are eager to register.

When customers are completing their purchases, a Status Liquors clerk invites them to join the program simply by asking at the point of sale, “Are you a part of our loyalty program?” If the customer answers “no,” the clerk asks for the customer’s mobile phone number while explaining the rewards for joining: After purchasing $200, the customer receives $10 off their next purchase. This reward level results in a simple 5% discount being offered to loyal customers, demonstrating that a deep discount is not required to encourage high levels of consumer participation. Customers rarely decline joining the rewards program because it is so easy.

Using the POS to track every transaction, a simple graph on the Sundrop Insights Dashboard revealed that in better than 9 out of 10 cases, a new loyal customer or existing member was attached to the transaction. Compared to a card-based program where consumers would have to carry a plastic loyalty card, the participation rates in Status’s loyalty program are nothing short of amazing.

Conclusion

The liquor store owner, said, “I am very happy with the results using Sundrop’s mobile loyalty solution. Sundrop’s intuitive platform makes it easy for me to see the rapid growth of my program and just how many customers overall I’m capturing.”