Comments for Sundrop Mobile

Comment on The 80/20 Rule: Don’t Reward Your Best Customers by Msica

Msica — Fri, 02 Dec 2011 16:52:00 +0000

I do not think it should always be about how much mony they spend, but more about return visits.

Comment on CiCi's Pizza Franchisee Reverses Double-Digit Negative Sales Comps with Sundrop Mobile by Business Agility - Maryam Donnelly - Go Mobile to Drive Loyalty

Business Agility - Maryam Donnelly - Go Mobile to Drive Loyalty — Mon, 14 Nov 2011 14:40:08 +0000

[...] Cici's enrolled more consumers than it had in 18 months of marketing the email-based program. The Sundrop program also connects customers with Facebook and Twitter and collects email [...]

Comment on Small Business Saturday 2011 by Wally Hawkes

Wally Hawkes — Sun, 13 Nov 2011 17:21:00 +0000

I couldn’t agree more!

Comment on The 80/20 Rule: Don’t Reward Your Best Customers by Will Roche

Will Roche — Wed, 21 Sep 2011 13:20:00 +0000

Smart guy! That is how you become a customer centric retailer and make money fromit!

Comment on The 80/20 Rule: Don’t Reward Your Best Customers by Will Roche

Will Roche — Wed, 21 Sep 2011 13:20:00 +0000

Smart guy! That is how you become a customer centric retailer and make money fromit!

Comment on Starbucks Record Q3 with Mobile Loyalty + Payment by Travis Priest

Travis Priest — Thu, 04 Aug 2011 12:46:00 +0000

Great point. I found this interesting chart on mobile app usage over 30-60-90 days (see bottom of post) http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty.

The factor I think might change this usage pattern for companies like Starbucks is that their app also combines payment and loyalty, so consumers have a repeated reason to re-open their app on every visit. Additionally, Starbucks does outbound SMS marketing in support of the program, which acts as a reminder for consumers. We’ll definitely be doing our own measurements on this front in the future.

Comment on Starbucks Record Q3 with Mobile Loyalty + Payment by Travis Priest

Travis Priest — Thu, 04 Aug 2011 12:46:00 +0000

Great point. I found this interesting chart on mobile app usage over 30-60-90 days (see bottom of post) http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty.

Comment on Starbucks Record Q3 with Mobile Loyalty + Payment by Web Strategy

Web Strategy — Thu, 04 Aug 2011 02:55:00 +0000

Interesting point, but I’m not sure that it’ll actually translate into much lower “breakage”.
Think of the number of apps that you don’t open anymore on your phone.
Also, how many of those were gift cards that people didn’t redeem.

It’ll be interesting to see, since I know from the Gift Card business it’s huge and obviously Starbucks is seeing the same sort of numbers.

Comment on Starbucks Record Q3 with Mobile Loyalty + Payment by Web Strategy

Web Strategy — Thu, 04 Aug 2011 02:55:00 +0000

It’ll be interesting to see, since I know from the Gift Card business it’s huge and obviously Starbucks is seeing the same sort of numbers.

Comment on MailChimp Text to Subscribe by Text Message Marketing for Small Business’s

Text Message Marketing for Small Business’s — Tue, 19 Jul 2011 14:05:48 +0000

[...] text! Many Text messaging services have some kind of emailer built in, but my personal favorite is Sundrop Mobile for their integration to Mail [...]