If you didn’t get a chance to catch the Golden Globes this past Sunday, you may not know about the movie “The Social Network” is one of the biggest winners of the evening. They took home four Golden Globes including Best Picture, Best Director, Best Screenplay, and Best Score. For those of you who don’t know, “The Social Network” is a film about the founding of Facebook.
Today, there are more than 500 million active users and people spend over 700 billion minutes per month on Facebook. The average user is connected to 80 community pages, groups, and events. The average user creates 90 pieces of content each month and share more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) each month!*
When I read those stats, the only word that comes to my mind is OPPORTUNITY. Facebook is a fantastic resource to expose your business to people all over the world but most importantly people within your communities. Maybe you already have a business fan page or maybe you don’t, but today I have five tips for Facebook engagement that I think you will get a lot of use out of!
Tie Promotions with Content
– You can use prizes or promotions to increase brand awareness and help increase traffic to your business.
– Seek Customers Opinions
– Asking questions shows your customers (and potential customers) that you care what they have to say! Plus, it’s a simple way to engage with your fans and use your page as a resource.
Test Their Knowledge
– Create short questions and quiz your fans about your business or something that is associated with your brand or services.
Use Your Fans to Generate Content
– Instead of you constantly adding pictures, stories, etc… to your own page, ask your fans to post them! Fans like sharing their experiences and by you asking for them to share it gives me the opportunity to interact and contribute!
Thank Your Fans
– This is an important one! Show your fans you care about them! Offer them an exclusive offer on Facebook to make them feel special and create an incentive for others to become a fan.
How are you using Facebook to engage your fans?