Winner of a People’s Choice Award at the Florida Restaurant and Lodging Association’s New Product Innovation Showcase

Winner of a People’s Choice Award at the Florida Restaurant and Lodging Association’s New Product Innovation Showcase

Wait List Pager is an iPad app that helps the service industry manage and streamline wait times by asking customers for their mobile number. Customers are notified by SMS text message when you are ready for them to return. This allows the customer the freedom to roam far beyond the constraints of a traditional pager system.

Give your customers the flexibility to spend their wait time how they desire without feeling trapped and at the same time, build a mobile marketing database.

Optionally, Wait List Pager also aids in growing your mobile marketing database by asking customers to opt-in when they are added to the wait list or when you page them.

Tee Time Pager was designed with the same functionality as Wait List Pager, but specifically for golf courses. Tee Time Pagers help golf course staffs manage and streamline tee time availability by asking players for their mobile number when they check in. Players are notified by SMS text message when you are ready for them to begin their game.

Key Stats on Mobile Penetration in the United States

Key Stats on Mobile Penetration in the United States

In nations like the US and Canada, where powerful financial frameworks have been set up for longer than a century, the essential requirement for monetary incorporation is around prepared admittance to money or credit. As Canadians are limping along in investment funds rates, we are progressively dependent on high-premium charge cards just to get by.

Numerous people who have gotten caught in payday advances because of their high interest just began in the framework since they required admittance to momentary credit, yet couldn’t fit the bill for a Visa. They got caught because of interest installments too enormous to even think about clearing off their plate. Build this with the way that they are as yet dependent on a few times regularly scheduled paycheques, and they are stuck in a framework where they can’t at any point take care of every one of their bills on schedule, causing late charges and further interest.

U.S. penetration rate of mobile devices exceeds 100% of the population 13+

246.1 million mobile phone users in the U.S. – 79% of the entire U.S. population

99% of cell phones are text capable

2/3 of mobile phone users are subscribers of SMS text messaging – 1.8 billion people are actively text messaging today

80+% of families subscribe to unlimited text plans

On average text messages are read within 15 minutes and responded to within the hour

60% of cell phone users admit to taking their phone with them everywhere -Nielsen Mobile

More people now have a mobile phone that an Internet-connected PC in the U.S. and globally

Smartphones represent 27% (85.5 million) of the mobile population projected to 44%+ (142+ million) by 2014.

Useful Tips on Engaging Your Followers on Facebook

Useful Tips on Engaging Your Followers on Facebook

If you didn’t get a chance to catch the Golden Globes this past Sunday, you may not know about the movie “The Social Network” is one of the biggest winners of the evening. They took home four Golden Globes including Best Picture, Best Director, Best Screenplay, and Best Score. For those of you who don’t know, “The Social Network” is a film about the founding of Facebook.

Today, there are more than 500 million active users and people spend over 700 billion minutes per month on Facebook. The average user is connected to 80 community pages, groups, and events. The average user creates 90 pieces of content each month and share more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) each month!*

When I read those stats, the only word that comes to my mind is OPPORTUNITY. Facebook is a fantastic resource to expose your business to people all over the world but most importantly people within your communities. Maybe you already have a business fan page or maybe you don’t, but today I have five tips for Facebook engagement that I think you will get a lot of use out of!

Tie Promotions with Content
– You can use prizes or promotions to increase brand awareness and help increase traffic to your business.
Ask Questions
– Seek Customers Opinions
– Asking questions shows your customers (and potential customers) that you care what they have to say! Plus, it’s a simple way to engage with your fans and use your page as a resource.
Test Their Knowledge
– Create short questions and quiz your fans about your business or something that is associated with your brand or services.
Use Your Fans to Generate Content
– Instead of you constantly adding pictures, stories, etc… to your own page, ask your fans to post them! Fans like sharing their experiences and by you asking for them to share it gives me the opportunity to interact and contribute!
Thank Your Fans
– This is an important one! Show your fans you care about them! Offer them an exclusive offer on Facebook to make them feel special and create an incentive for others to become a fan.

How are you using Facebook to engage your fans?

Will That Be Cash, Charge or Smartphone?

Will That Be Cash, Charge or Smartphone?

In 2011 we predicted that paying with your smartphone is would be the next big trend in mainstream technology. We may even, dare I say it, stop carrying cash and cards altogether (not in the immediate future but eventually).

Mobile commerce experienced tremendous amount of growth in 2010 as evident by the latest numbers from eBay. Almost $2 billion of their $53 billion in revenue came from transactions via their mobile app. Amazon also sells over $1 billion per year via mobile commerce. Even Starbucks is getting in on the game.

Sure, there are a few barriers to entry for using smartphones in place of cash or credit cards. Some even believe that this form of payment will never replace your wallet. There were also those who believed that the Internet was doomed to fail and that laptops would forever remain as toys for the rich. Whoops!

Nielsen has predicted that by the end of 2011 there will be more smartphone owners then feature phone owners in the US. In the latest report published by the U.S. on e-commerce in 2008 e-commerce accounted for $3,704 billion in revenue across multiple sectors. Utilizing a smartphone will simply be an extension of that. 60% of cell phone users admit to carrying their phones everywhere with them. This means that they can instantly be connected to your brand, whether that’s via the mobile web or an app, at all times.

Payment via mobile is all about convenience. No cash on hand? Can’t seem to find that credit card? Right now I bet your cell phone is sitting within arms reach. How convenient. You can instantly compare prices not only store to store, but also from online retailers like Amazon and eBay. And if there was only one more click to make a purchase – oh, how convenient!

Consumers already purchase billions of dollars worth of product online from their computers, credit card unseen by the merchant. How is mobile much different?