Winner of a People’s Choice Award at the Florida Restaurant and Lodging Association’s New Product Innovation Showcase

Winner of a People’s Choice Award at the Florida Restaurant and Lodging Association’s New Product Innovation Showcase

Wait List Pager is an iPad app that helps the service industry manage and streamline wait times by asking customers for their mobile number. Customers are notified by SMS text message when you are ready for them to return. This allows the customer the freedom to roam far beyond the constraints of a traditional pager system.

Give your customers the flexibility to spend their wait time how they desire without feeling trapped and at the same time, build a mobile marketing database.

Optionally, Wait List Pager also aids in growing your mobile marketing database by asking customers to opt-in when they are added to the wait list or when you page them.

Tee Time Pager was designed with the same functionality as Wait List Pager, but specifically for golf courses. Tee Time Pagers help golf course staffs manage and streamline tee time availability by asking players for their mobile number when they check in. Players are notified by SMS text message when you are ready for them to begin their game.

Key Stats on Mobile Penetration in the United States

Key Stats on Mobile Penetration in the United States

In nations like the US and Canada, where powerful financial frameworks have been set up for longer than a century, the essential requirement for monetary incorporation is around prepared admittance to money or credit. As Canadians are limping along in investment funds rates, we are progressively dependent on high-premium charge cards just to get by.

Numerous people who have gotten caught in payday advances because of their high interest just began in the framework since they required admittance to momentary credit, yet couldn’t fit the bill for a Visa. They got caught because of interest installments too enormous to even think about clearing off their plate. Build this with the way that they are as yet dependent on a few times regularly scheduled paycheques, and they are stuck in a framework where they can’t at any point take care of every one of their bills on schedule, causing late charges and further interest.

U.S. penetration rate of mobile devices exceeds 100% of the population 13+

246.1 million mobile phone users in the U.S. – 79% of the entire U.S. population

99% of cell phones are text capable

2/3 of mobile phone users are subscribers of SMS text messaging – 1.8 billion people are actively text messaging today

80+% of families subscribe to unlimited text plans

On average text messages are read within 15 minutes and responded to within the hour

60% of cell phone users admit to taking their phone with them everywhere -Nielsen Mobile

More people now have a mobile phone that an Internet-connected PC in the U.S. and globally

Smartphones represent 27% (85.5 million) of the mobile population projected to 44%+ (142+ million) by 2014.

Welcome to the Android Nation

Welcome to the Android Nation

I had a BlackBerry for years. I loved the keyboard. I loved scrolling around with the trackball, I loved my BlackBerry. After a while, I started to notice something. It was slow. Really slow. The apps I wanted weren’t available for my model, It was clunky. The trackball needed to be cleaned or replaced more times than I can count. Did I mention it was slow?

My co-workers were primarily split between the iPhone and an array of various Android models. Their phones were quick. Their phones were slick. The GPS was accurate, and the Apps, oh my the apps… I soon realized I had Android envy.

This past Saturday, with little fanfare and trip to the phone store, I said goodbye to my BlackBerry and joined the Android Nation. I was reluctant to say goodbye to my BlackBerry keyboard, however, once it was gone I didn’t miss it – at all. The apps are phenomenal, the speed is amazing. I’m sure I’ll learn more about the things my phone can do in the next few weeks, but it’s intuitive enough that the lessons I’ll learn will be easy and painless. I have been asking myself, Why did I wait so long?

It’s interesting to note that as early as Q2 2010 there was a far smaller percentage of BlackBerry owners who wanted to upgrade to a new BlackBerry. As time goes on, I predict we’ll see those numbers decrease even more and the demand for Android and iPhone continue to grow.

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Will That Be Cash, Charge or Smartphone?

Will That Be Cash, Charge or Smartphone?

In 2011 we predicted that paying with your smartphone is would be the next big trend in mainstream technology. We may even, dare I say it, stop carrying cash and cards altogether (not in the immediate future but eventually).

Mobile commerce experienced tremendous amount of growth in 2010 as evident by the latest numbers from eBay. Almost $2 billion of their $53 billion in revenue came from transactions via their mobile app. Amazon also sells over $1 billion per year via mobile commerce. Even Starbucks is getting in on the game.

Sure, there are a few barriers to entry for using smartphones in place of cash or credit cards. Some even believe that this form of payment will never replace your wallet. There were also those who believed that the Internet was doomed to fail and that laptops would forever remain as toys for the rich. Whoops!

Nielsen has predicted that by the end of 2011 there will be more smartphone owners then feature phone owners in the US. In the latest report published by the U.S. on e-commerce in 2008 e-commerce accounted for $3,704 billion in revenue across multiple sectors. Utilizing a smartphone will simply be an extension of that. 60% of cell phone users admit to carrying their phones everywhere with them. This means that they can instantly be connected to your brand, whether that’s via the mobile web or an app, at all times.

Payment via mobile is all about convenience. No cash on hand? Can’t seem to find that credit card? Right now I bet your cell phone is sitting within arms reach. How convenient. You can instantly compare prices not only store to store, but also from online retailers like Amazon and eBay. And if there was only one more click to make a purchase – oh, how convenient!

Consumers already purchase billions of dollars worth of product online from their computers, credit card unseen by the merchant. How is mobile much different?

Referring Friends Via SMS

Referring Friends Via SMS

One of the biggest (and most obvious) ways of creating word-of-mouth buzz for products or promotions is word of mouth. At one point or another, everyone has seen something along the lines of “refer a friend and get __ off your next purchase.” I love referring friends to places in general, but give me an added bonus and I’m definitely game. My co-worker was telling me earlier today about a new and interesting way to “refer a friend.” It was through SMS text messaging!

This business, let’s call them Restaurant X, is offering a free product to whomever signs up to their community (via SMS) if a certain situation happens in the Superbowl this coming weekend. So, the “refer a friend” part comes in after you sign up. You receive a text verifying you’ve signed up and then it suggests to “refer a friend” by texting back your friend’s phone number.

At first, I thought this was quite genius! This is a great way to build your mobile marketing list. Then I started thinking logistically about the ease of use for the program. Imagine holding your phone and thinking, “Oh! I bet my friend Jim would love to get this free product from Restaurant X! I want to refer him.” I then have to exit the message center, go find Jim’s phone number, write it down (where else will I store it?), then go back to the text message and type it in. Not so simple. And definitely not convenient.

The next issue I thought about was privacy. It’s 2021, and I don’t know about you, but I pretty much know 4 numbers – my sister, the office, 911, and my own. If I’m on the receiving end of the “refer a friend” text, how will I know who referred me? Physically go through numbers in my phone? That could definitely trigger getting upset not knowing who referred them to the program. Also, even though there is technically an option to opt-in, there is plenty of room for confusion receiving this “refer a friend.”

Overall, I think it’s a great concept but there are definitely some kinks that need to be worked out. What do you think of “refer a friend” programs that are done via SMS text messaging? How would you do things differently?